Industry professionals from all aspects of the advertising and marketing communications world speak to WMU AdClub members each semester, sharing their expertise and experience. Many of these advertising professionals have become mentors to the students, helping them to navigate the early years of their careers. Some are Bronco advertising alumni themselves, so they can offer encouragement and support to these advertising superstars of the future, while also providing a perspective from the real world.
AdClub travels to advertising agencies to witness, firsthand, the day-to-day operations of the various agency departments. These include creative development, media planning, account planning, research, and account management.
We travel to two conferences annually: Detroit in the fall for AdCraft and Chicago in the spring for CAF. These provide networking opportunities for students and advice from current industry leaders on how to set yourself apart and become a strong advertiser.